Mashblox Pty Ltd is a local startup with a mission in infant health.
The product mashblox® combines children’s tendencies to play with their food and explore the world through their mouths into a practical way for them to feed themselves with less mess where cutlery isn’t working.
The hypothesis is that by giving children control of their intake from as young as possible, they’ll maintain the integrity of their appetite instincts that are otherwise damaged through spoon feeding.
Further – because mashblox® are engaging and tactile, the hope is that they’ll get kids involved with healthy foods that they otherwise find boring.
Mashblox Pty Ltd has partnered with the University of Canberra to research if this has merit. In the meanwhile, please check the reviews on Facebook!