Being a single mum is no easy feat. Between parenting duties, managing finances, and trying to find precious time for yourself, the idea of starting a business can seem like a lot of work. But what if I told you it’s not only possible but could also be the key to achieving balance, financial freedom, and personal growth? In this blog, I’ll walk you through the ultimate survival guide for single mothers looking to start their business in 2025. Whether you’re looking for a side hustle or a full-time business, this roadmap is tailoured to empower and equip solo mamas with effective techniques to thrive. You'll be one of the most successful mums in business in no time!
Mums in business survival guide
1. Starting a business as a single mum: Where to begin
Launching a business can be daunting, but for single mummies, it’s essential to first identify a strong starting point. Brainstorm your skills and interests—think about what you’re good at and what excites you. From crafting to becoming a VA (virtual assistant), your skills can be a launching pad for success.
It’s important to have clarity on your business idea. A solid objective will help you stay focused, even when juggling motherhood and entrepreneurial duties. This initial clarity ensures your business fits around your life, not the other way around.
2. Find the perfect side hustle
If this is your first time doing this, a side hustle can be the best starting point. They’re less risky than diving straight into a full-time business and allow you to earn extra income without quitting your regular job or losing time for picking up the kids. Selling homebaked goodies, doing freelance graphic design, or even podcasting are great options.
Side hustles also enable flexibility. You can dedicate as much or as little time as your schedule allows while still being there for your kids. Remember, the goal is to build financial security and work-life balance.
Further reading: 21 Ways for single mums to make money
3. Create a business plan
Every entrepreneur needs a business plan. For solo mamas like us, this means prioritising your time and resources. Get organised by setting aside small blocks of time to focus on business-related tasks. Tools like digital calendars and task organisers are your best friend.
A strong business strategy doesn’t need to be complicated. Start with small, manageable goals. For example, aim to earn an income that covers your mortgage or extra money for kids’ activities. Completing these goals will make you more confident to move forward.
4. Build your network
You don’t have to do this alone. Tap into networks like the Thrive Tribe or connect with mentors who understand the challenges of solo parenthood. A network will help you uncover opportunities and avoid common pitfalls. Julia Hasche, a speaker and advocate for single mothers, often shares invaluable advice on navigating life as a single parent. These communities provide moral support while connecting you to like-minded entrepreneurs. You can also find free-of-charge resources like podcasts or local meetups to support your journey.
5. Marketing strategies to manage your business
Marketing is essential for any small business. Social media platforms are a cost-effective way to get started. You can share your journey as a single mum-turned-entrepreneur, it’s a story that resonates with many. If you’re new to marketing, start with simple strategies like uploading engaging blog posts or creating eye-catching visuals. As you grow, you can hire professionals or invest in subscription services to take your marketing to the next level.
Using tools will help you stay organised while still being present for your kids. Tools like Canva for graphics, accounting software to track finances, and social media schedulers to automate your posts.
Running a business as a single mother (cont.)
6. Work-life balance
Running a business from home requires careful balance. Set boundaries between work and parenting, and don’t be afraid to prioritise self-care. It’s crucial to relax and recharge so you can dedicate your best energy to both roles. Involve your kids when possible. For example, if you’re making crafts for an Etsy store, let them help with simple tasks. This not only lightens your load but also teaches them valuable skills.
7. Creating financial independence
One of my biggest motivations for finding a side gig is having financial independence. A small business can provide the extra income you need to cover essentials like your mortgage or unexpected expenses. Financially, it’s important to plan ahead. Save for rainy days, avoid unnecessary risks, and always have a backup strategy. A financially stable business can significantly reduce the stress of solo parenting.
8. Platforms and business ideas
There are plenty of business opportunities that fit our unique circumstances and flexible schedules. If you love cooking, a home-based catering service for events or meal prep could be your calling. If you're a mama who enjoys sharing stories or expertise, blogging is a fantastic way to earn through ads and sponsorships.
Got a knack for creativity? Start a party planning business, organizing fun, themed kids’ parties without needing a big budget. For tech-savvy mums, being a virtual assistant to businesses remotely is another great option with flexible hours.
If you’re into crafts or have products to sell, Etsy and Shopify can help you run your online store. Plus, programs like Global Sisters are there to support single mums with resources and guidance to turn their ideas into thriving businesses.
Final Thoughts
I became a single mum after a tough divorce, I know firsthand how challenging it can be to juggle everything. But becoming a business owner was one of the best decisions I ever made. It gave me financial security, flexibility, and a sense of purpose beyond parenting.
I’ll never forget the day I launched my little online shop. I was nervous and unsure, but I kept thinking about the things in my life I wanted to change. Now, years later, I’ve built a thriving small business that fits around my kids and enables me to prioritise their needs without sacrificing my dreams.
If you’re a single mama wondering if you can do it, you absolutely can! With the right tools, mindset, and support, you can be a successful mum entrepreneur.
