Initially made for sharing pictures with your friends in fun ways, Instagram has grown into a massive platform for everyone to create communities. The network has empowered different groups of people, including mothers around the world. If you’re a single mum, you too can use Instagram to be the woman you’ve always wanted to be. Single mums can use the social media platform to work on their professional lives, strengthen relationships, connect with other like-minded single mums, and pursue their passions.
But being on Instagram doesn’t guarantee that you will get thousands of followers within a few weeks. When you have to drop your child at school at 9:00, go to work at 10:00, and pick your child at 2:00, the whole idea seems far-fetched. But these challenges shouldn’t keep you from building a strong single mums community on Instagram.
Here’re some tips and tricks to effectively grow your community on Instagram.
Choose Your Niche
You don’t want to be the jack of all trades, master of none, do you? To make your community perform well, you have to target a particular niche. With this simple tip, many mums have amassed a great number of followers. Think about what you’re best at and then create a community around it. What are your interests and passions? Are you an entrepreneur? Are you interested in spirituality? Do you want to share your single motherhood experience?
Check out these popular single mom Instagrammers: Women On Top, Single Mom Legacy, and The Single Moms Lounge.
Consistency is the Key
A strong Instagram community is identified by its posting consistency. Posting once or twice a week isn’t going to help you much. Consider posting one or two high-quality pictures, Instagram stories, or videos daily with inspirational or motivational quotes. It is also a good idea to use filters to make your posts stand out.
Use Instagram Growth Service
Getting Instagram followers can be very challenging at the start. It can take you blood, sweat, and tears to get your first few thousand followers. The good news is that you have the option of using an organic Instagram growth service to help grow your account.
The best Instagram growth service will use legitimate, organic, and effective methods to grow your follower base while you focus on creating better content. However, be wary of services that use bots to increase your followers. By using such a service, you will risk your account being banned or even permanently deleted.
Start a Business Community
Suppose your passion lies in entrepreneurship and business. In that case, there is no better place than Instagram to build your single mum community! Creating a business community means you’ll connect with other single mums in the same niche, share ideas and useful information, extend support, and promote your products or services, and even collaborate on mutual projects.
Showcase Your Talent
If the only thing you are good at is editing photos, even then, you can strengthen your single mum community on Instagram. An influential single mom, Ginger Parrish, started her IG community by editing and posting every single pic of her with the Valencia filter, and now she has accumulated about 222.5k followers. She is now a renowned influencer on the platform.
Your followers will lose interest in your account and may even unfollow you if you fail to engage with them. Be sure to respond to their comments and answer their questions. It is also good to engage with the posts of your followers.
One of the best ways to generate engagement is by using Instagram Stories. You can post your girly night-out, your shopping snaps, your kid’s day out, and even your first kick and get an amazing response from your followers.
If you are running a business community on Instagram, then interact with your customers and followers as you would do in real life. Those small tips, advice, and recommendations that you would share with your followers are part of a community-boosting strategy.
Effective Use of Hashtags
Hashtags make your posts more accessible and visible, boosting your outreach, creating engagement, and getting you more followers. Instagram allows you to use 30 hashtags with each post. Be sure to make the most of it! However, use only those hashtags that are relevant to your niche, life, and community.