The COVID-19 pandemic saw a large increase in the number of women entrepreneurs across the world. From establishing product-based and service-oriented businesses to earning money as social media influencers, the global market is filled with businesswomen who strive every day to boost their returns. The following are 6 skills that you need to master as a female entrepreneur to grow your business organically.
1. Content Writing and Editing
Writing and editing skills play a huge role in creating an online presence for your business. From writing blogs and LinkedIn articles to Instagram captions and Facebook posts, you need to produce attractive content that captures the essence of your business while making the products and services that you offer attractive to your target audience. You can develop your writing skills by practising regularly. Tools like Grammarly and Hemingway Editor will help you create better content that will appeal to your customers.
2. Search Engine Optimisation (SEO) and Search Engine Management (SEM)
SEO and SEM skills are integral additions to your repository because they help your business reach more people across the world. While SEO focuses on ranking the website of your business on the first page of Google, SEM involves using paid advertising to promote your business on different online platforms.
3. Social Media Management
These days, most businesses derive a major part of their sales from social media platforms like Facebook, WhatsApp, Instagram, LinkedIn and Twitter. Social Media Management involves managing, publishing, curating and analysing content on the official social media accounts of your business. There will be a hike in the growth of your company when your social media posts generate high engagement from users.
4. Photography and Videography
To establish a healthy relationship with your audience, you need to connect with them. Taking pictures and videos of different aspects of your business will help your customers see the reality behind your vision and the services that you offer. You can use the photos and videos that you take to create engaging content on social media platforms like following trends on Instagram Reels so that your business reaches a wider audience. All you need is a mobile phone with a good camera and you are ready to go.
You need to have basic design skills to promote your business online. Written content alone will not help you reach your audience because aesthetics are an important factor when it comes to enhancing your online presence. Design tools like Canva will help you develop visually pleasing content for your website and social media platforms.
6. Digital Marketing
One of the most important skills that encompass all these other skills is digital marketing. It refers to the marketing of your business using different platforms that use digital technologies. Some of these include websites, social media, web and mobile applications, televisions, emails and OTT platforms. You can develop your skills in this area by signing up for digital marketing courses that are available online. Mastering this skill can change the course of your business and bring you high profits.