Bed Threads
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Meet Bed Threads: Luxurious, comfortable 100% French Flax Linen bedding.
Moving into her apartment, journalist-turned-entrepreneur Genevieve Rosen-Biller encountered a problem. She wanted a luxurious but affordable 100% French Flax Linen bedding set but the only options she could find were impractically sold separately and priced at $500 or more.
So in 2017, after two years of rigorous product development and research, Genevieve created Bed Threads and bedrooms around Australia have been more chic ever since.
Bed Threads’ philosophy centres around providing luxurious 100% French Flax Linen bedding that’s comfortable to sleep in (whether it’s scorching or freezing), looks good and is accessible to everyone. When stock sold out just three weeks after Bed Threads threw open its figurative online doors in August 2017, it was clear the brand had struck a chord with savvy interior lovers. “It blew my mind that a luxurious, affordable, 100% French Flax Linen set with two pillowcases, a duvet cover and a fitted sheet didn’t exist in the Australian market before Bed Threads,” explains Genevieve.
“I wanted to create something simple and functional but beautiful and top quality that would fit seamlessly into any home – whether it’s a share-house, small apartment or luxurious family home.”
From $230, sets are available in an array of 22 captivating colours – think rosewater, turmeric, olive, fog, rust and more – that will bring a Pinterest-worthy touch to any bedroom. Beautiful aesthetic aside, it’s the quality of Bed Threads’ linen that makes sleeping on it pure bliss.
The pure 100% French Flax Linen Bed Threads uses is a great temperature regulator – which means you’ll stay breezy in the heat and toasty when it’s cold. It softens over time (so becomes more and more comfortable with every wash), is durable, anti-bacterial and anti-static. Impressive, right?
With customers stating that the sets are “heaven” and “the most beautiful linen” they’ve ever slept on, and some of Australia’s most prolific influencers like Jasmine Dowling and Carmen Hamilton declaring their love for the brand, it’s clear Bed Threads is the bedding company to watch.
