By the end of the year, 2.14 billion customers will shop online to buy products and services.
Ecommerce sales are expected to make up 18.1% of all global transactions. However, less than two per cent of online store visits convert and 69% of shopping carts get abandoned.
One of the reasons why customers don’t buy online is due to a poor user experience. They find the store’s website difficult to navigate and impossible to complete their orders.
This article looks at the best eCommerce platforms and why they’re so successful.
Read on to discover how to develop a good website that will convert. And find out which online store you should choose when starting an online business.
Ecommerce Website Features for Business Owners
What traits do all the best eCommerce platforms share that make customers want to use them?
Forget how flashy the store looks or if it offers 360-degree product views. A good eCommerce site must include these foundational features:
- User friendly – customers can find what they want and purchase within 5 steps
- Mobile-friendly – responsive design that works well on any device
- Secure – must include SSL security on every page
- Payment options – should offer several payment choices
One essential ingredient that the top eCommerce platforms have in common is SEO.
Search engine optimised pages lead to higher conversion rates as they drive targeted traffic from Google. That includes the ability to edit page title tags, add image alt attributes, and create keyword-related copy.
Best Ecommerce Platforms
What eCommerce platforms deliver all of these features and stand out from the crowd?
We’ve highlighted three of the top applications below and outlined their major strengths. Each makes the process of starting an online business relatively painless so you can begin trading as soon as possible.
WooCommerce is the official eCommerce extension for WordPress websites.
Along with unlimited products and offering digital content, WooCommerce has one major benefit— it’s free!
It takes less than a minute to add WooCommerce to your existing WP dashboard.
From there, you can integrate payments and build your catalogue. Then hire a WooCommerce development team to match the store to fit your brand.
Although Shopify’s pricing plans may seem daunting, there’s a reason why 1 million businesses use this platform.
Shopify is managed and hosted on a single system. You don’t need to worry about setting up a web host like you would with WooCommerce. It’s also easy to use and extremely flexible.
Customers find Shopify sites provide an excellent experience. That’s why the platform’s generated $200 billion US in sales.
Adobe’s Magento eCommerce platform allows you to fully customise your online store.
It includes a third-party extension marketplace so you can add additional features as you wish. Those range from customer support widgets to SEO optimisation.
Magento’s geared towards larger stores so if you plan on selling thousands of items then explore this option.
Expert Ecommerce Web Design
The best eCommerce platform makes it easy for your customers to find what they want and buy with confidence.
WooCommerce is an excellent option for small business owners with a limited budget. Shopify provides a complete solution and brings POS features for offline stores. Magento provides a seamless shopping experience on all devices.